Shakespeare’s Globe was opened in 1997 on the site of the original theatre, which was destroyed by fire in 1613. Although it champions new interpretation and writing, Shakespeare’s Globe emphasises the notion of ‘original practice’, a principle that starts with the building itself: it was reconstructed using the most authentic methods possible.
Between 2001 and 2006 GTF produced the theatre’s seasonal marketing campaigns and programmes.
The 2003 campaign explored the juxtaposition between the theatre’s extraordinary environment – highlighted by Nigel Shafran’s naturally lit photography – and the modern world
with which it engages.