A new London campus for Hult provided scope for an integrated approach to wayfinding, art commissions and graphic interventions within this original Whitechapel brewery site.
Framed artworks play on the themes of East End rhyming slang and culture whilst 40,000 felted discs inserted into classroom walls provide both noise dampening and a unifying motif that defines floor level by colour.
GTF introduced the buddleia bush – a plant ubiquitous on the exteriors of London’s post industrial landscape – to the interior of this reclaimed space. Since arriving from the Far East in the 19th century, it has quickly adapted and thrived amid the opportunities provided by the growing metropolis – an appropriate metaphor for a global business school. Reproduced as life size prints and flecked with neon, the buddleia’s lend an urban glamour to the social spaces of the campus.
Wayfinding and graphic elements: Graphic Thought Facility
Coffee cart illustration: Gabriel Corbera
Art prints designed in collaboration with Andy Altmann/Why Not Associates and produced with Jealous Studios
Champion Script typeface courtesy of Tim Lewis
Project architects: Sergison Bates
Interior design: Fiona Kennedy
Project management: David Harris