‘The pit’ is an important part of what makes a trip to the Globe unique. For just £5, audience members can stand, exposed to
the elements, at the very edge of the stage, like the groundlings of Shakespeare’s time. In contrast to a conventional theatre they are encouraged to eat and drink during the performance.
The marketing campaign for the 2005 season explored this unique visitor experience. It also navigated the problem of using images from one season to promote another by reducing the stage
action to fragments.