The focus of this Japanese restaurant’s identity was a jewel-like neon sign. In a reversal of the conventional relationship between identity design and shop-front application, the restaurant’s printed graphics were based on the neon forms.
The primary elements of the identity were a logotype derived from the bent glass letters and a Space Invader-like character created by rotating the word ‘Oki’. The restaurant’s chopstick sleeves carried instructions for refolding into origami characters.
Photography: Andrew Penketh